There are a lot of interesting things happening at brand Ayesha Depala. While the stunning Dubai-based designer is known for her feminine style and incorporating a fashion philosophy that takes inspiration from her Kashmiri roots, Ayesha is now venturing into new terrain, adopting an edgier, sexier avatar. Particularly worth mentioning is her new Indian line that has all the trademark Ayesha Depala design features, an amalgamation of tradition and modernity. The versatile designer tells us about her inspirations and trends for the season.
MOVING WITH THE TIMES
The Ayesha Depala brand has evolved in very much the same way as I have – it’s now more confident, accessible and edgier than before. I have refocused the brand’s design ethos from a pure expression of idealised feminity towards a more subtle yet daring conception of what it means to be a woman in the truest sense of the term.
THREE MUST-HAVES FROM THE COLLECTION
• Our classic Garcon pant has carried over to SS2018, it is one of my personal favourites. We have done it in camouflage print this season. It sits high at the waist and flares out a bit at the hip and is flattering on all body types.
• A printed summer dress: We have developed our own line of in-house prints for SS 18. The lookbook has several styles to choose from – short, long with a cape and some embellished ones with our signature 3D appliquéing.
• A classic bomber with delicate 3D appliqué. This versatile piece takes a day outfit to night instantly. It is a must have for girls who love to go out in jeans!
THE INDIAN LINE
The Indian Line is a new capsule line that I have designed for the modern woman who is in touch with her heritage too. This line features trousers paired with hand embroidered bracelets, jackets embellished with Antique beads and threads, silk organza tunics and Mughal trellis inspired blouses. The line was developed keeping versatility and tradition in mind in equal measure. We have used our signature colour palette and incorporated that into this line. Maxis can be worked as dresses or paired with a pant. Beaded vests can be paired with draped, more structured trousers or with a skinny fit pant for a more contemporary silhouette. The inspiration for this line has been Kashmir which is where I was born and whose skilled artisans are unparalleled.
We will be seeing a lot of metallic colours for fashion, make-up and accessories. Florals are going to be very strong for the season ahead too. We will be seeing some velvet for fall/winter for both contemporary and Indian wear.
FASHION ON SOCIAL MEDIA
Fashion has always been, to a certain extent, about both expressing one’s individuality and communicating (or deliberately rejecting!) one’s social status. The pervasiveness of digital media and the ensuing “need to be seen” attitude has injected rocket fuel into this melee! More than ever, fashion is being used to as a means to communicate and this is being done on a scale which we have not seen before.